Nawazish in the Spotlight: Featured in India’s Top Fashion Media

Explore how Nawazish is becoming a household name in luxury fashion — all while staying rooted in authenticity and elegance.

Nawazish by Reena Sodhi isn’t just a clothing brand — it’s a movement in Indian fashion. Based in Lucknow, the brand has successfully carved a niche for itself by blending timeless Indian traditions with modern luxury. In a world where bridal fashion is either too expensive or too conventional, Nawazish offers a breath of fresh air — affordable luxury that doesn't compromise on quality or elegance.

From the very beginning, Nawazish stood for something unique: fashion that connects emotionally. Every collection carries the soul of Indian craftsmanship — the intricate zardozi, fine threadwork, royal silhouettes, and handpicked fabrics — all of which celebrate the rich cultural heritage of India.

Reena Sodhi’s vision was clear from the outset: to create a fashion label that feels regal but is accessible. Today, Nawazish has become the first choice of brides who want to wear something unforgettable without crossing their budget. This rare balance of quality and affordability has helped Nawazish gain attention from national media houses and fashion publications.

It’s not just about clothes — it’s about the experience. Nawazish offers personal styling sessions, curated bridal fittings, and bespoke services tailored to every client's needs. Each outfit is a result of days — sometimes weeks — of dedication by skilled artisans, many of whom come from generations of traditional karigars. In this way, Nawazish is not only preserving dying art forms but also giving them a stage to shine on again.

The brand has also embraced digital presence with style. Through social media, behind-the-scenes storytelling, and feature articles in platforms like The CEO Magazine, Hindustan Metro, Ahmedabad Mirror, and Knocksense, Nawazish is becoming a household name in India's fashion-forward cities. Yet, it remains firmly rooted in the heart of Uttar Pradesh.

What sets Nawazish apart is its refusal to follow fast fashion trends. Instead, it focuses on building timeless collections that age gracefully. Clients don’t just buy a lehenga or a sherwani — they invest in an heirloom. The fabrics are chosen for their durability, feel, and fall. The embroidery is done by hand, not machines. The colors are selected to complement Indian skin tones and traditions.

Nawazish is also redefining customer service in the ethnic wear industry. The staff is trained not just to sell, but to understand. They listen, empathize, and co-create with customers. Whether it’s a bride, groom, or family member, everyone who walks into the store leaves with more than just clothes — they leave with memories.

The physical store in Mahanagar, Lucknow, has become a symbol of elegance. The moment you step in, you’re transported into a world of colors, textures, and stories. Each corner is thoughtfully designed, just like the clothes themselves. And the warmth of the staff makes every visitor feel special — like family.

Nawazish believes that luxury should not come with pressure. This is why their pricing remains transparent, honest, and fair. Reena Sodhi has often said, “Luxury is not about how expensive something is — it's about how it makes you feel.” That feeling is what Nawazish delivers every day.

With every new season, Nawazish continues to evolve. New collections are introduced with fresh ideas but always stay true to their roots. The brand is planning to expand to other metro cities and explore global markets — taking the charm of Lucknowi craftsmanship to the world.

But even as it grows, Nawazish promises to remain grounded. It will continue to support artisans, empower brides, and tell stories through fashion. And most importantly, it will continue to deliver luxury wrapped in love, tradition, and elegance.

For those who seek more than just fashion — who seek meaning in what they wear — Nawazish is not just a brand. It is a beautiful journey from dreams to reality.